Sofía Paloma Juárez

About Sofía Paloma Juárez

Born & raised New Yorker Sofía Paloma Juárez, also known as The Tequila Woman™, is the founder & CEO of CASA J Tequila and a member of the prestigious DIAGEO x Distill Ventures Pre-Accelerator Program, whose goal is to \"build the next global brands of the future.\" Less than 1% of all applicants are accepted into the program. Sofía also serves as a 360° brand strategist who\'s worked with clients across industries to launch, promote and accelerate growth and longevity by developing strategies that educate, elevate and align. With high-level agency expertise, a prestigious client record and 10+ years in digital media, PR and marketing, Sofía has been dedicated to building brand growth by developing and executing compelling strategies that are creative, targeted, measurable and drive brand awareness.Sofía\'s passion for the hospitality, design and the arts fuels her creative process and lends a unique perspective to each project she encounters. She\'s grateful to have worked with some of the most influential brands in the world, including:Ace of Spades, Above the Sofa, Armand De Brignac, Bloomingdale\'s, Belvedere Vodka, Bella Mancini Design, Chiara de Rege, Christina Juarez & Company, The Coca-Cola Beverage Group, David Yurman, Doryn Wallach, D\'Ussé, Emily Kuvin Jewelry Designs, Elizabeth Lake, Garnier, IGK Haircare, Jessica Jubelirer, Jodee Molina, Joseph Abboud, MARKED NY, Men\'s Warehouse, Mieke ten Have, Rochelle Udell, Ruinart, Sasha Bikoff, Smith & Meade, St. Charles New York, Two Chicks Cocktails, Veuve Clicquot, Young Huh Interiors, & ZICO Coconut Water, among others. TikTok: https://lnkd.in/eJe7QyQc Portfolio: sofiapalomajuarez.com

Experience

1. CEO & Founder, La Reina Family Spirits, Inc

   Casa J Tequila

   May 2023 — Present · NY, US

   CASA J is a luxury sipping tequila crafted for individuals seeking a connected experience in their drinking occasions. Our premier offering, CASA J Tequila Blanco Ensemble, is a rare expression utilizing both the ancestral and traditional production methods. With a strong emphasis on intentionality, CASA J sets a new standard for considered indulgence in the luxury spirits market. We\'re proudly female, Mexican and LGBTQ+ owned.casajtequila.com @casajtequila

Education

• Boston University

  Bachelor's Degree, Public Relations, Advertising, and Applied Communication

  2009 — 2013

• Parsons School of Design - The New School

  Centering Your Brand

  2018 — 2018

• Parsons School of Design - The New School

  Personal Brand Positioning

  2018 — 2018

Skills

• Market Research
• Editing
• Microsoft Word
• Press Releases
• Styling
• Event Planning
• Microsoft Office
• Sales
• Sports Writing
• Journalism
• Adobe Illustrator
• Management
• Public Relations
• Proofreading
• Photoshop
• Editorial
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• Event Management
• Contemporary Art
• Social Media
• Facebook
• Marketing
• Fashion Shows
• Fashion Blogging
• Blogging
• Content Management
• Project Management
• Social Media Management
• Art Direction
• Trade Shows
• Fashion Styling
• Adobe Creative Cloud
• Fashion
• Digital Marketing
• Email Marketing
• Team Management
• Indesign