Sofia Omalley
VP Marketing | GTM & Revenue Leader | MarTech & Operating Model Transformation
- Role
- Founder at Wavs Agency
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Sofia Omalley
Global marketing executive who builds revenue engines and delivers commercial growth at scale.I lead demand generation, lifecycle, and go-to-market (GTM) programs that connect brand and growth directly to revenue outcomes. I specialize in aligning marketing strategy to pipeline, sales execution, and operating cadence, using data, systems, and clear accountability to turn complexity into results.I’m most effective in companies at growth inflection points, including PE-backed and scaling organizations as well as large enterprises, where execution, clarity, and momentum matter as much as vision.
Experience
Founder
Jan 2024 — Present
Strategic marketing advisor to executive teams and growth-stage companies, focused on GTM strategy, demand generation, and lifecycle growth across B2B and tech-forward organizations.• Advise C-suite leaders on ICP definition, messaging architecture, and full-funnel marketing strategies tied to pipeline and revenue goal• Design demand generation and GTM programs to support repositioning, investment prioritization, and marketing-sales alignment during critical growth phases
Education
Texas McCombs School of Business
MBA
Universidad de Panamá
BS, Electronics and Telecommunication Engineering
Skills
- Business Process Improvement
- Go-to-Market Strategy
- Channel Partners
- Management
- Team Building
- Competitive Analysis
- Solution Selling
- Strategy
- E-Commerce
- Product Marketing
- Business Case Modelling
- Program Management
- Business Development
- P&L Management
- Customer Relationship Management (Crm)
- Business Alliances
- B2b
- Outsourcing
- Cross-Functional Team Leadership
- Channel
- Telecommunications
- Product Development
- Analysis
- Salesforce.com
- Marketing
- P&L Responsibility
- Negotiation
- Strategic Planning
- Project Planning
- Process Improvement
- Vendor Management
- Crm
- Demand Generation
- Change Management
- Entrepreneurship
- Online Advertising
- Strategic Partnerships
- Sales
- Training
- New Business Development
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