Sofia Oates
Fourth-Year Business Administration Student | Master’s in Marketing Candidate
- Role
- Director of Marketing at Gator Ready
- Location
- Gainesville, FL, US
- LinkedIn followers
- 500 followers
About Sofia Oates
Fourth-Year Business Administration Student | Master’s in Marketing Candidate | University of Florida I am a fourth-year undergraduate student at the University of Florida, majoring in Business Administration with a minor in Communication Studies. Additionally, I am pursuing a Master’s of Science in Marketing at UF. My academic journey has equipped me with a strong foundation in marketing, communication, and business analytics, with relevant coursework in Principles of Marketing, Corporate Communication, and Customer Relationship Management. As the Director of Marketing for Gator Ready at the Heavener School of Business, I have developed my skills in brand promotion, social media strategy, and customer engagement. My professional experience spans retail, restaurant service, childcare, and customer service, allowing me to develop a well-rounded skill set. I am passionate about pursuing a career in marketing and data analytics. Outside of my academic and professional pursuits, I enjoy spending time outdoors, horseback riding, practicing yoga, and baking.
Experience
Director of Marketing
Oct 2023 — Present · Gainesville, FL, US
Gator Ready is a professional development program using Suitable to enhance students’ career readiness through competency development resources, workshops, and employer engagement opportunities. Founding member of the ambassador program and assisted in growing the team to 13 members- Spearhead the promotion of competency development and enhance the Gator Ready brand visibility by creating engaging reels and graphics targeted to undergraduate business students- Grew Instagram impressions by 1,063%, with 77.9% of accounts being non-followers during Fall 2024- Increased external link taps to the Gator Ready Link Tree by 128%. Link Tree serves as a resource connecting students to the Suitable platform and other resources.Marketing Committee Chair - Manage and lead a team of two ambassadors using agile methodology to ensure efficient project execution and participate in bi-weekly committee meetings- Represent the organization at Heavener events and deliver presentations to student organizations about Gator Ready’s benefits- Collaborate with Suitable app developers to implement platform enhancements and address student issues.
Education
University of Florida
Master of Science - MS, Marketing
University of Florida
Bachelor of Arts - BA, Business Administration
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