Sofía Passetti
Strategy and Insights Consultant @WPP Media
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WORK HISTORY
Strategy and Insights Consultant @WPP Media
Barcelona, ES
As a T-shaped strategist, I specialize in analytics and CR optimization while maintaining a comprehensive understanding of digital marketing channels, privacy challenges, and CRM/CDP activation. Build digital transformation roadmaps. Lead digital maturity assessments to identify growth opportunities and elevate global clients. Lead analytics, channel performance, and brand audits to drive CR and ROI optimization. Lead privacy compliance audits. Train teams on best practices, platform integrations, and business opportunities. Lead first-party data strategies (market segmentation, CRM/CDP activation, statistical & AI model implementation). Manage billing and project coordination across teams.
EDUCATION
National University of Córdoba (Universidad Nacional de Córdoba)
Bachelor's Degree in English Linguistics and Translation Studies
National University of Córdoba (Universidad Nacional de Córdoba)
Postgraduate Diploma in Cognitive Semantics
National University of Córdoba (Universidad Nacional de Córdoba)
Postgraduate Diploma in Linguistics and Cultural Studies
National University of Córdoba (Universidad Nacional de Córdoba)
Postgraduate Diploma in Research Methodology in Applied Linguistics
Universidad de la Defensa Nacional UNDEF
Master's Degree in Strategic Studies (Strategic Management and Communications)
National University of Córdoba (Universidad Nacional de Córdoba)
Associate's Degree in Media Management
ABOUT SOFÍA PASSETTI
I am a doctoral researcher at the Aston Institute for Forensic Linguistics, internationally recognized as the leading hub for forensic linguistics worldwide.Forensic linguistics encompasses all language analysis aimed at improving the delivery of justice. It is the field where language, crime, and the law intersect. Applications include analyzing criminal evidence, supporting police investigations, and identifying phenomena such as discrimination and violence in judicial contexts. In this way, forensic linguistics contributes to the administration of justice and equality before the law.
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