Sofia Newgren

Experience

1. Media Relations Coordinator

   Choose Chicago

   May 2025 — Present · Chicago, IL, US

   Respond to and fulfill routine media inquiries, including image and video b-roll requests, research, fact-checking.Conduct reactive and proactive media and influencer outreach including reviewing inquiries, developing responses, and recommending story angles or partner introductions.Contribute to the development of story ideas and media + influencer outreach initiatives.Liaise with partner organizations and suppliers to support media and influencer inquiries, visits & event planningStaff and escort media and influencer visits as assigned to ensure a welcoming and memorable experience.Support planning and execution of in-market media missions, events, conferences, and marketplaces.Design, write, edit, proofread, and manage updates to various communication tools including destination profile sheets, press releases, media opportunities newsletters, press materials/kits, Invitations,\"what’s new\" roundupsReview and edit global social media content calendars for key international marketsManage and maintain media database and lists; develop customized media lists for specific projects Produce reports by gathering statistics on media and influencer results for use in presentations and other needsTrack and analyze media and influencer coverage and follow up on specific programs and meetings as needed.Monitor & assess market news, top stories, and industry trends to identify new opportunities for media relations.Maintain a library of media coverage across all platforms (print, broadcast, electronic, social).Update and maintain department databases (Simpleview) ensuring accuracy and relevance.Assist with department activity, calendar updates and projects in Asana.Develop and maintain department’s global program of work calendar.Maintain department’s accounting ledger and budget reconciliation.Assist with special projects while supporting departmental goals.Represent the organization at industry networking functions, media events, receptions and more.

Education

• DePaul University

  Bachelor of Arts - BA, Business/Corporate Communications

• Drexel University

  Bachelor of Arts - BA, Marketing/Marketing Management, General

• Lane Technical College Prep High School

  High School Diploma