Sofia Jimenez

About Sofia Jimenez

I am a passionate social media professional with a Bachelor of Science in Public Relations, Advertising, and Applied Communications. With over 5 years of experience, I have helped businesses enhance their brand awareness and create an appealing, engaging social media presence.I specialize in creating and curating content for social platforms, managing posting schedules, and monitoring channels to ensure timely, customer-focused responses. I excel at analyzing performance metrics, managing paid ad campaigns, and fostering positive online communities. My approach is data-driven yet creative, ensuring that every social media campaign aligns with my clients\' goals. I also stay updated on industry trends, constantly adapting strategies to stay ahead.Let\'s connect to discuss how I can help your brand thrive in the digital space!

Experience

1. Account Coordinator

   Ingage Biz

   Mar 2025 — Present

   Manage all social media accounts, email marketing campaigns, blogs, and newsletters for multiple clients.Maintain close relationships with clients through consistent communication, including bi-weekly calls to discuss strategy, performance, and upcoming initiatives.Develop and execute comprehensive digital strategies tailored to each client, ensuring consistent brand messaging and engagement across platforms.Create, curate, and schedule engaging content using tools like Photoshop, Canva, Mailchimp, and Constant Contact.Build and maintain monthly content calendars while planning and implementing digital marketing approaches for a variety of industries.Monitor all client accounts, manage direct messages (DMs), and respond promptly to inquiries to maintain excellent customer service and retention.Analyze performance metrics across platforms to optimize strategies and report on key performance indicators (KPIs).Stay ahead of industry trends and competitor activity to inform and adapt marketing tactics.Oversee and execute paid social media advertising campaigns, managing budgets and targeting strategies.Foster online communities and encourage engagement through strategic interactions and timely responses.

Education

• Miami Dade College

  Associate of Arts - AA, Mass Communication/Media Studies

• Florida International University

  Bachelor of Science - BS, Public Relations, Advertising, and Applied Communications and Minor in Marketing

  2018