Sofía de Paz
E-commerce Strategy & Project Lead @Vivier Pharma
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WORK HISTORY
E-commerce Strategy & Project Lead @Vivier Pharma
Montreal, QC, CA
As E-Commerce Strategy & Project Lead, I drive cross-channel strategic initiatives that strengthen our digital ecosystem across Canada and the US. I partner closely with internal channel owners and external agencies to shape roadmaps, prioritize initiatives, and lead delivery across lifecycle, web optimization, paid media, and SEO. With a seat in broader strategic conversations, I connect business objectives, performance insights, and customer trends to make informed recommendations, guide decision-making, and improve the end-to-end digital customer experience, conversion, and growth.
EDUCATION
Collège LaSalle, Montréal
DEP, Social Sciences
Universidad Metropolitana (VE)
Certificate, Project Management
Universidad Europea Miguel de Cervantes
Master's Degree in Digital Marketing and Social Media Management, Marketing
Concordia University
Diploma in Social Media Applications and Marketing
Concordia University
Bachelor’s Degree, Political Science and Government
Concordia University
Diploma in Public Relations and Business Practices
ABOUT SOFÍA DE PAZ
As an experienced Ecommerce Strategist, I develop and execute comprehensive multichannel strategies that include digital marketing, paid media, email marketing, CRO, and website optimization. I’ve worked with businesses of all sizes and across different industries, using a data-driven approach to turn insights into measurable improvements in visibility, conversion, and overall performance.Fluent in Spanish, English, and French, I thrive in fast-paced, multilingual, and multicultural environments. I adapt easily to both independent and collaborative settings and am known for delivering high-quality work.My strengths include organization, communication, strategic thinking, and cross-functional coordination. I’m friendly, energetic, and collaborative, and I build strong relationships while staying focused on driving meaningful results. My goal is always to help brands grow, optimize their digital presence, and exceed their business objectives.
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