Sofia Daphne Camunas Paredes

Experience

1. Marketing Manager

   Igsa Power

   Dec 2022 — Present

   Develop and execute marketing plans that align with business objectives and support revenue growth targets.Conduct market research to identify customer needs, industry trends, and competitive landscapeCollaborate with product management, sales, and engineering teams to develop product positioning, messaging, and pricing strategies.Lead the development of marketing collateral, including brochures, datasheets, presentations, and case studies.Plan and execute events, including trade shows, and customer events to generate leads and promote our products.Develop and implement digital marketing initiatives, including SEO, PPC, email marketing, and social media campaigns.Measure and analyze the effectiveness of marketing programs and adjust strategies accordinglyManage relationships with external agencies and vendors to support marketing initiativesProvide regular updates on marketing activities, including metrics, to senior management.

Education

• Universidad Iberoamericana, Ciudad de México

  Bachelor of Business Administration - BBA, Marketing

• RMIT University

  EXCHANGE PROGRAM, MARKETING

  2013 — 2013