Sofia Brickner
đźŤMarketing Coordinator | Social Media Strategist | Media & Communications Professional
- Role
- Marketing Coordinator at Grandpa Joe’s Candy Shop
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Sofia Brickner
I graduated summa cum laude from the University of Pittsburgh with a degree in Media and…
Experience
Marketing Coordinator
Jun 2025 — Present · Pittsburgh, PA, US
Respond daily to customer Google reviews across 20 store locations and to wholesale customers on Faire. Create and publish engaging short-form video content weekly for Instagram and TikTok, showcasing in-store experiences, product highlights, and trending candy finds. Film and edit content on-site at various store locations to support brand visibility and social media strategy. Write optimized captions using relevant keywords and hashtags to boost reach and engagement. Monitor audience interaction and respond to comments and inquiries using Hootsuite- Created two top-performing organic TikTok posts, with the highest generating 545K+ views and driving 5500+ new followers (a 38% increase), significantly boosting brand visibility and engagement, while also driving a 124% increase in website sales during the campaign period- Design promotional print graphics for local events and marketing initiatives; create quarterly internal newsletters for team members. Oversee donations through the company inbox, coordinating charitable requests by sending out donations directly or connecting with store managers when items are to be picked up in-store. Track and organize team T-shirt orders and payments through Excel- Manage the events inbox and update the events master sheet and calendars, coordinating with regional managers to actively engage with different local communities. Prepare custom mystery boxes with diverse candy, drink, novelty items, and snack assortments for distribution across multiple store locations.
Education
University of Pittsburgh
Bachelor of Arts - BA, Communication and Media Studies
CEA CAPA Education Abroad
Summer Study Abroad, Public Relations Intern
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