Sofia Barbieri

About Sofia Barbieri

I’m a public relations leader who blends creativity and strategy, shaping stories with precision and purpose to build reputation and influence. At Deloitte, I counsel managing partners and senior leaders across key markets on communications, media relations, and digital best practices.My career began in PR agencies focused on technology, where I learned to make the complex clear. That foundation still shapes my approach today: blending analytical rigor with creative storytelling to position leaders as trusted voices.Born and raised in Verona, Italy, I carry my heritage into everything I do. A proud Boston College alumna, I embrace the Ignatian ideal of setting the world aflame through purpose-driven work.During my 13+ years in PR—including nine at Deloitte—I’ve guided executives through pivotal industry moments, from Tax Reform to the Tech IPO boom, elevating them across diverse markets.Outside of work, you’ll usually find me on the Peloton leaderboard, buried in a book, or mapping out my next trip. Since relocating from New York City to the Bay Area in 2019, I live with my husband, daughter, and two cats—the best audience I’ll ever have.

Experience

1. Public Relations Manager Growth & Purpose

   Deloitte

   Sep 2020 — Present · San Francisco, CA, US

   As a Public Relations Manager on Deloitte’s U.S. Markets Team, I support the San Francisco, Los Angeles, Denver and Seattle markets—four priority geographies within the West region—as well as the Chicago market. I advise each market’s Managing Partner and senior leaders on media relations, executive visibility, and social media strategy. I also lead the development and execution of tailored PR campaigns that strengthen Deloitte’s brand, amplify leadership voices, and support local business growth.

Education

• Boston College

  Bachelor of Arts (B.A.), Communications & Sociology

Skills

• Publicity
• Powerpoint
• Press Releases
• Media Advisories
• Editing
• Blogging
• Fundraising
• Mymediainfo
• Social Media
• Writing
• Media Monitoring
• Press Briefings
• Lexisnexis
• Public Relations
• Media Relations
• Public Speaking
• Great People Skills
• Microsoft Office
• Factiva
• Cision
• Telephone Skills
• Adobe Creative Suite
• Research
• Proposal Writing
• Tutoring
• Leadership
• Facebook
• Pitching Media
• Crisis Communications