Sofia Alcala Paterna
Principal Digital Transformation Architect @bet365
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WORK HISTORY
Principal Digital Transformation Architect @bet365
Manchester, GB
EDUCATION
Universidad de Granada
Pedagogic Aptitude Certificate
Universidad de Granada
BSc. Degree, Physics
Universidad de La Laguna
MSc. Degree, Astrophysics
Universidad Autónoma de Madrid
Citius Programme of Work Initiation in Companies for University Graduates
SKILLS
ABOUT SOFIA ALCALA PATERNA
A highly experienced Managing Director and Specialist in Business and Data Transformation. With hands-on experience across multiple business disciplines, Sofia specialises in transforming organisations through pragmatic, scalable strategies by paying special attention to people, culture and skills. Sofia’s clients achieve greater profitability, accelerate their commercial focus, and build cultures that people are proud to be part of.Sofia is an inspirational leader, nurturing and empowering leaders of the future. She is incredibly passionate about influencing the data culture of an organisation through education and training. Sofia’s core specialism gravitates towards data excellence, embedding knowledge blueprints as the foundation to ignite evolution and transformation while minimising risk.With a pragmatic business and data architecture mindset, Sofia leads the design and implementation of business-focused data strategies that enable digital transformation and unlock real value. Sofia helps organisations mature on their data journey through data, analytics and literacy strategies that protect and exploit a business’s data, and power their future.
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