Sofia Tavares
Building Strong Love Brands | Chief Brand Officer at Preply | Brand at Delivery Hero
- Role
- Chief Brand Officer at Preply
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sofia Tavares
Over 20 years of international experience in FMCG organizations and digital companies, driving profitable growth in categories as well as delivering transformational business results. A pragmatic decision maker with extensive experience in multi-cultural, multinational environments. Excellent strategic skills combined with a strong track record of achievement both as a leader and coach.Marketing judge at prestigious awards such as The Drum Award and the Summit International Awards.
Experience
Chief Brand Officer
Aug 2023 — Present
Education
IADE
Bachelor's degree, Marketing
1998 — 2002
Fundacio Politecnica de Catalunya
Master's degree, Marketing and Commercial Management
2002 — 2003
Skills
- Fmcg
- Net Promoter Score
- Marketing
- Marketing Research
- Market Research
- Budgeting
- Segmentation
- Brand Management
- Marketing Strategy
- Brand Equity
- Trade Shows
- Business Strategy
- Budgets
- Customer Insight
- Strategic Planning
- Competitive Analysis
- Forecasting
- Management
- Negotiation
- Marketing Management
- Market Analysis
- Marketing Communications
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