Sofia P.
Senior Account Strategist at Scout Lab
- Role
- Senior Account Strategist at Scout Lab
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Sofia P.
Public relations professional with experience collaborating and leading B2B/B2C…
Experience
Senior Account Strategist
Aug 2025 — Present
Leads daily account management for key tech PR clients, ensuring seamless execution of campaigns.• Ensures high attention to detail, maintaining excellence in every aspect of campaign execution.• Drives strategic thinking to develop innovative PR solutions that address client challenges.• Builds brand awareness through integrated communications, consistently exploring creative and untraditional approaches.• Communicates regularly with clients, providing timely updates and fostering strong relationships.• Monitors industry news and emerging issues, identifying opportunities and addressing discrepancies in media coverage.• Cultivates relationships with key media and press contacts to enhance brand visibility.• Collaborates closely with internal teams—Strategy, Copy, Design—to align efforts and drive successful campaign delivery.• Mitigates risks and proactively manages project status to keep campaigns on track.• Develops strong business relationships with senior and mid-level executives to drive long-term partnerships.• Partners with project owners to ensure timely delivery of business objectives, expectations, and timelines.• Tracks and reports progress on weekly and monthly goals, ensuring clear communication both internally and externally.
Education
Texas State University
Bachelor of Science - BS
2020 — 2022
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