Sofia Ochoa Echeverry
Commercial Development Xploration Program at Molson Coors Beverage Company
- Role
- Commercial Development Xploration (Cdx) Sales Rotational Program at Molson Coors Beverage Company
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sofia Ochoa Echeverry
With a BBA in Marketing and Management from the University of Miami, I am currently…
Experience
Commercial Development Xploration (Cdx) Sales Rotational Program
Jun 2024 — Present · Los Angeles, CA, US
Developing interdisciplinary expertise through a two-year rotational program that delves into the commercial side of the business, with rotations in Field Marketing, Category Insights, Revenue Management, and Distributor Sales- Analyze sales and market data using tools like Circana, Margin Miner, and Numerator to identify trends and optimize performance- Support retail strategy through forecasting, ad tracking, and performance reporting- Plan and execute brand activations and sampling events across major sports and entertainment partnerships- Work closely with internal stakeholders and distributor partners to turn data analysis into measurable brand results- Recipient of the H1 Personal Impact Award for outstanding contribution in the Pacific Region.
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