Sofia Mraz
Student at Northeastern University
- Role
- Digital Marketing Specialist at The TJX Companies, Inc.
- Location
- Duxbury, MA, US
- LinkedIn followers
- 500 followers
About Sofia Mraz
I am a fourth-year student at Northeastern University studying Brand Management and…
Experience
Digital Marketing Specialist
Jul 2025 — Present
Built and published ad campaigns in Meta and Google Ads. Analyzed and updated pacing reports of campaign performance metrics across all brands (T.J. Maxx, Marshalls, Sierra, Home Goods, Homesense). Created and examined reports of CRM lists, DMA market groupings, campaign readouts, and other performance data to support FY27 planning. Researched and implemented Brand Lift Studies into campaign performance summaries.
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