Sofia Miranda
Sainsbury\'s Digital, Tech and Data @Sainsbury\'s Digital, Tech And Data
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WORK HISTORY
Sainsbury\'s Digital, Tech and Data @Sainsbury\'s Digital, Tech And Data
EDUCATION
University of the West of England
BA (Hons), Business and Management
University of Bath
Master's Degree, Masters of Science in Advanced Management Practice
Escola Portuguesa de Macau (Portuguese School of Macau, China)
High School Diploma, Socio-economics
SKILLS
ABOUT SOFIA MIRANDA
Group Product Manager with 10+ years’ experience building and scaling consumer digital products across mobile and web. I’ve worked across retail tech, travel & aviation and subscription-based platforms, leading product strategy in both large, complex organisations and high-growth environments. I’ve delivered multiple 0→1 products and scaled existing platforms, grounding decisions in customer insight, data and experimentation. I’m known for bringing people together behind a clear product vision - aligning teams, stakeholders and leaders around shared goals and direction. I focus on turning complex, data-heavy problems into simple, compelling strategies that teams understand, care about and feel motivated to deliver. I work closely with stakeholders at all levels to create cohesive visions and roadmaps, aligning multiple product teams behind a single direction and translating strategy into focused delivery and measurable growth.I’ve had the privilege of building and leading passionate, high-performing product teams, supporting PMs to do their best work and deliver 0→1 products that are operationally successful and genuinely valued by customers. I thrive in fast-paced environments, bringing energy, optimism and focus to change while keeping teams moving forward with quality, momentum and trust.
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