Sofía Loaiza Vélez
Digital Marketing Project Manager @Pernod Ricard
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WORK HISTORY
Digital Marketing Project Manager @Pernod Ricard
Paris, FR
Focused on client acquisition and supporting country managers with tailored digital strategies for a data-centric eB2B platform.• Led a 5-country e-merchandising project, improving local engagement and central efficiency.• Directed CRM initiatives with the product team to enhance customer engagement and integration.• Boosted LinkedIn followers by 74.5% in 3 months through targeted content creation.
EDUCATION
Rennes School of Business
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ABOUT SOFÍA LOAIZA VÉLEZ
From a young age, I’ve been captivated by design and communication, spending hours creating and exploring ways to express ideas. This passion grew into a career where I combine creativity with business and technology to shape how people connect with brands. With 2+ years of experience, I hold a degree in Marketing and Digital Business, specializing in Experience Marketing, and an MSc in Luxury Marketing and Brand Management in Paris. These experiences taught me the power of a strategic, customer-focused approach in building authentic brands. Today, I’m dedicated to helping companies connect with their audiences through innovative digital strategies and impactful communication. Let’s connect at s••••••••@gmail.com.
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