Sofia Kruse Robertson
Data Scientist | UCSB Alum
- Role
- Data Manager at The Dermatology Digest
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sofia Kruse Robertson
Data scientist and marketing analyst with experience in medical education and advertising. I build databases, dashboards, and automated procedures, run statistical experiments, and manage large-scale mailing and audience datasets—including PFO list matching for contract bids—to support rigorous, data-driven decision-making.
Experience
Data Manager
Jun 2025 — Present
I manage large-scale mailing lists using Klaviyo and Excel, ensuring efficient storage, intuitive segmentation, and high deliverability. I maintain list hygiene through automated workflows (bounces, unsubscribes, suppressions), structure Excel files for collaboration and auditing, and build segments that marketers can self-serve. I also perform list matching for PFOs to support bidding on contracts with advertising companies, helping quantify audience overlap and campaign potential. My work has improved open rates by optimizing list quality and strengthening the data foundation for profitable media partnerships.
Education
UC Santa Barbara
Statistics & Data Science
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