Sofia Jakubowicz
B2b Performance Marketing Manager @Adobe
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WORK HISTORY
B2b Performance Marketing Manager @Adobe
London, GB
Two-time award-winning marketer leading Adobe’s B2B paid media campaigns for Creative Products across EMEA. • Reduced cost per lead on LinkedIn by 85% in FY24 vs. FY23 through rigorous campaign auditing, A/B testing, and frequent optimisation. • Completely restructured the LinkedIn campaigns set up for optimal campaign tracking and optimisation leading to more accurate reporting.• Onboarded a brand-new agency in a matter of weeks to support with the launch of Adobe’s biggest B2B paid media campaign. • Developed and launched three personalised email nurture programmes achieving an open rate of ~25% and ~8% click through rate (above benchmark).• Built auto-responses for 50+ pieces of content utilised across channels, resulting in a 57% email open rate and 27% click through rate (above benchmark).
EDUCATION
CIM | The Chartered Institute of Marketing
B2B Copywriting
CIM | The Chartered Institute of Marketing
Digital Copywriting Masterclass
Hult Ashridge Executive Education
Impact through Influence
Hennepin Technical College
Teaching English as a Second or Foreign Language/ESL Language Instructor
London Business School
Mastering Digital Marketing
College of Marin
Teaching English as a Second or Foreign Language/ESL Language Instructor
University of Buenos Aires
Law
ABOUT SOFIA JAKUBOWICZ
I am a results-oriented digital marketing professional with over 9 years of experience working in fast-paced, international environments. Today, as Adobe\'s B2B Performance Marketing Manager I oversee Adobe’s B2B paid media campaigns for its creative product suite.Throughout my career I held different roles across digital marketing allowing to gain experience on- Paid Media- Advertising- Email Marketing- Marketing Analytics - Live Webinars- In-product notifications
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