Sofia Heinz
Lead Cx Ux Research Consultant @Wolters Kluwer Deutschland
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WORK HISTORY
Lead Cx Ux Research Consultant @Wolters Kluwer Deutschland
Berlin, DE
Lead UX Research initiatives at Wolters Kluwer Deutschland and the acquired startup Libratech.ai, shaping AI‑driven user experiences for the German legal market.• Partner with an international Libra.ai team to build a legal AI platform that measurably reduces lawyers’ cognitive load and day‑to‑day workload.• Drive and continuously optimize UX research workflows, significantly increasing speed, efficiency, and decision impact across product teams.• Act as a strategic research advisor: inspire and motivate cross‑functional teams, and support product leadership with evidence‑based decision‑making grounded in deep user insights.• Establish and scale a “just‑enough research” practice across all major Libratech.ai initiatives—balancing speed and quality to accelerate product decisions.• Build and maintain a Continuous Customer Evidence System to ensure sustained access to actionable, high‑quality user insights.• Integrate the Jobs‑to‑Be‑Done (JTBD) framework into Product Discovery, strengthening problem framing and outcome‑oriented product strategy.• Drive deep customer understanding through immersive field research, directly influencing product vision, roadmap priorities, and strategic direction.
EDUCATION
College for Creative Studies
Master of Arts - MFA, Detroit, USA, Interaction, User Experience, Mobility Concepts
FH Joanneum
Master of Arts (M.A.), Graz, Austria, Interaction / User Experience Design
Gottlieb-Daimler Highschool 1
Higher School Certificate / Abitur, Germany, Media Technology
Reutlingen University
Bachelor of Arts (B.A.), Germany, Transportation Interior Design
University of Hohenheim
Economics: Marketing, Controlling, Banking and Finance
ABOUT SOFIA HEINZ
I’m a results-driven professional with a strong focus on creating impact through strategy, execution, and continuous improvement. I thrive in dynamic environments where I can take ownership, solve complex challenges, and drive measurable outcomes.In my current role, I work at the intersection of business, operations, and growth — translating ideas into action and ensuring that projects deliver real value. I’m particularly passionate about optimizing processes, identifying opportunities, and turning data into meaningful insights.I value clarity, efficiency, and collaboration, and I enjoy working with diverse teams to achieve ambitious goals. Always curious and eager to learn, I continuously look for ways to improve both performance and the way we work.
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