Sofia Escalona
Marketing Analyst @ Mexilink Inc | M.S. in Management from SMU Cox School of Business | Cornell University Alum | Former D1 Athlete
- Role
- Marketing Analyst at Mexilink Inc
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sofia Escalona
Driven by a passion for making a meaningful impact, I bring a blend of analytical rigor…
Experience
Marketing Analyst
Sep 2025 — Present
Collect, process, and analyze panel data (Nielsen, IRI, SPINS, internal reports) to uncover consumer trends and behaviors.• Build dashboards and reports to track market share, pricing, and promotional performance.• Deliver actionable insights that support marketing strategy, sales planning, and category management.
Education
The Kinkaid School
High School Diploma
2016 — 2020
SMU Cox School of Business
Master's degree, Management
2024
Cornell University
Bachelor's degree, Sociology, Minor in Inequality Studies
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