Sofia Elia Diazinfante

About Sofia Elia Diazinfante

I am a passionate and results-driven professional with a strong background in sales, sales operations, and business optimization. My career journey has been defined by rapid growth, adaptability, and a dedication to driving results. At I currently serve as the Sales Operations Manager, where I specialize in streamlining workflows, optimizing sales processes, and ensuring seamless collaboration between sales teams and operations.My journey began at 21, honing my skills in dynamic, fast-paced environments. I initially thrived in immigration law, where I effectively managed high-volume caseloads and demonstrated my ability to learn and adapt quickly. This foundation set the stage for my transition into sales and business operations at my current role, I have developed a deep passion for sales operations, data-driven decision-making, and creating systems that empower sales teams to achieve their goals. I take pride in my ability to collaborate with cross-functional teams, leverage technology like Airtable to enhance efficiency, and contribute to the overall success of our organization. My expertise in sales operations has allowed me to optimize workflows for California state sales incentives, implement structured reimbursement processes, and process hundreds of reports accurately and efficiently.Through my work, I aim to build strong relationships, drive revenue, and ensure operational excellence, all while fostering a culture of collaboration and continuous improvement.

Experience

1. Sales Operations Specialist

   Maven Genetics

   Apr 2025 — Present

   As Sales Operations Specialist at Maven Genetics, I support statewide sales operations by managing the systems, reporting, and workflows that power our wholesale business across California. My role sits at the intersection of sales, distribution, and retail performance, ensuring teams have accurate data and clear processes to execute effectively.I oversee sales reporting, promotional tracking, and retail performance analysis across key accounts. This includes managing incentive programs, analyzing sell-through data, and monitoring product performance to identify growth opportunities and improve execution in market.I also build and maintain internal dashboards, reporting tools, and operational workflows that help sales leadership make faster, data-driven decisions around promotions, inventory planning, and retail strategy. By translating complex sales data into actionable insights, I help streamline operations and support scalable growth across the business.

Education

• University of Redlands

  Bachelor's degree, Business Administration, Management and Operations

• Chaffey College

  Associate's degree, Business Administration and Management, General