Sofia Davis

About Sofia Davis

I am a second-year Business Administration student at UC Riverside, concentrating in marketing, with a focus on how strategic communication shapes understanding, drives engagement, and influences action. I am drawn to the ways business, law, and consumer needs intersect, where I can help create messaging that people can actually understand, trust, and use to make informed decisions.My interest in this field started at the local level, where I saw firsthand how thoughtful communication can connect communities and drive awareness. Through my involvement with Ukrainian organizations throughout Los Angeles and beyond, I have experienced how communication can preserve culture, raise awareness, and bring people together. These experiences have shaped how I approach messaging with clarity, empathy, and a focus on impact. I aim to use my marketing background in the legal field to create consumer-focused communications, including public education campaigns, informational materials, and outreach initiatives that help people understand their rights and navigate complex legal information.Outside of my academics, I founded PositivePosts, a platform dedicated to presenting global issues in an accessible and engaging way. These experiences have strengthened my commitment to using communication to inform, connect, and make a difference with diverse audiences.I am excited to pursue opportunities that will allow me to grow at the intersection of marketing, communications, and law.

Experience

1. Marketing & Programming Assistant

   City of Rancho Cucamonga

   Aug 2021 — Present · Rancho Cucamonga, CA, US

   Developed and scheduled original social media content to promote monthly book selections, events, and literacy initiatives foryouth and adult audiences.Led promotional strategy for the annual Summer Reading Program, driving an 18% increase in youth participation throughtargeted outreach and event activation.Researched emerging authors, publishing trends, and reader interests to inform curated programming and ensure culturallyrelevant seletions.This role enhanced my leadership, organizational, and communication skills, while deepening my understanding of how to create impactful experiences for diverse audiences.

Education

• University of California, Riverside

  Business Administration and Management, General

  2024 — 2027

• University of California, Riverside

  Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services