Sofia Corallo
Campaign Manager Senior Associate @PwC Italy
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WORK HISTORY
Campaign Manager Senior Associate @PwC Italy
Milan, IT
Email campaigns planning and management, target creation, testing, scheduling and sending. A/B test, triggered, customer journey creation. Dynamic email template development for newsletter, transactional email, lead generation form and landing page. New projects planning and consulting. Performance reporting and analysis.
EDUCATION
Liceo G. Curcio, Ispica, Sicily
Liceo Classico Diploma
Università degli Studi di Torino
Bachelor's degree
TAG Innovation School
Codemaster 3
SKILLS
ABOUT SOFIA CORALLO
I\'m Salesforce Marketing Cloud Consultant in PwC Italy, where I manage Email Marketing and Marketing Automation projects. My average day is not having an average day. I spend part of my day making templates, reports, tests, roadmaps, for the rest of the day I take care of my customers\' needs, I analyze assets and look for ways and people to find simplest and best-performing solutions to achieve their goals. Last two years on projects aside, Email Marketing and I have been friends for 4 years, since the experience as Digital Developer, with which I\'ve cut my teeth working on email campaigns for fashion, goods, travel, luxury, banking brands. When I grow up I want to be Mister Wolf.\"I solve problems\".
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