Sofia Bressi
Media Relations Consultant - Corporate and Financial Communication @Image Building
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WORK HISTORY
Media Relations Consultant - Corporate and Financial Communication @Image Building
Milan, IT
Media Relations Consultant | Advisory division, led by Claudia Caracausi- Contributing in crafting tailored strategies aligned with client objectives, defining key messages toboost brand awareness and reputation, and identifying spokespeople to reinforcepublic presence- Establishing and maintaining relationships with journalists and media outlets,pitching stories, managing media attendance to maximize visibility during pressevents, and handling media requests to secure favorable coverage- Drafting press releases, articles, comments, newsletters, and Q & As to ensure clear,consistent, and engaging messaging. Monitoring media coverage and providingqualitative and quantitative reports as requested- Offering strategic counsel and managing communications during crisis andsensitive situations to safeguard the client’s reputation, supported by competitormapping, media landscape analysis, and assessment of existing coverage.
EDUCATION
Università Cattolica del Sacro Cuore
COR Comunicazione per le Organizzazioni e le Imprese
Università degli Studi di Torino
Scienze internazionali, dello sviluppo e cooperazione
ISCTE - Instituto Universitário de Lisboa
Erasmus+ Program
Istituto istruzione superiore Carlo Denina Saluzzo (CN)
Diploma istituto tecnico
ABOUT SOFIA BRESSI
I’ve always been a curious child, constantly aiming to a deeper comprehension of people’s personalities and behaviour. I still am, and that’s why not only I am focusing on converting my empathy into my passion, but also into my job. I believe communication is key to every activity, and as we are human beings, every single act we make is constitutively a social one. We are born to establish relationships, which at the same time keep us alive. I like to keep myself active, am very goal-oriented and energetic and keen on learning something new every day, which is why I would define myself a philomath.
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