Sofia Ortiz
Partnering with B2B leaders to make brands irresistible & growth inevitable. | Creating clarity from creative chaos.
- Role
- Managing Director at Zia Growth Partners
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Sofia Ortiz
Professional Pattern-Recognizer. Coffee in one hand, seven other things in the other.My full time gig is helping business leaders distinguish between needle-moving strategies and shiny objects in the age of AI.About me: Show me the box I fit in and I\'ll stay there forever. I grew up on the move. 27 moves before age 27, six countries, never in the same room long enough to take the walls for granted.What that does to a person is make them very good at reading new environments fast. Figuring out what\'s actually going on underneath what people say is going on. Finding the real decision-makers in any room.Turns out that\'s most of what good GTM is.I founded Zia Growth Partners after watching too many smart companies lose deals they should have won. Not because their product was wrong, but because nobody had done the real work of understanding how their buyer actually makes decisions.So we do that first. Before we build anything. Before we write a sequence, a deck, or a playbook.Simple scales. Curiosity teaches. Connections accelerate growth. That\'s just how it works.The companies I work best with are selling something complex into high-stakes environments — health tech, risk, compliance, niche services, industrial infrastructure, anywhere a shallow pitch doesn\'t just underperform, it actively damages trust.They know they\'re the best in their game, but they need their future customers to know it too.I love tools. I love automation. I use both obsessively.But automation was never meant to replace the human connections that grow businesses. Done right, it creates more of them.The best tool in your stack is still a real conversation. So let\'s chat.
Experience
Managing Director
Oct 2023 — Present · Washington, DC, US
Partnering with B2B leaders to install fractional growth teams to drive their next $1MM in revenue in 12 months.
Education
Maynooth University
Study Abroad, Entrepreneurship/Entrepreneurial Studies, Irish Culture
2014 — 2014
University of Florida Innovation Academy
Minor, Innovation
University of Florida
Bachelor of Arts - BA, Anthropology
2014 — 2018
Basque Culinary Center
Master's degree, Sumillería y Enomarketing
2019 — 2019
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