Susan Walsh

About Susan Walsh

I help companies achieve business goals through communications and brand strategies that attract and engage the best talent into their organizations. With my extensive B2B sales and advertising experience, I have a successful record of new business development and superior client service – all because I have a great passion for what I do! I have a background in consultative sales, digital media, strategic advertising, and team leadership. Working with Fortune 500 human capital professionals and their marketing teams, I bring digital and creative solutions that effectively communicate their employer value proposition through engaging brand messaging across multiple channels and platforms – mobile, social, digital, SEO, SEM, SaaS, and traditional media. Through these methods, global companies and job seekers can find each other – which results in a great win-win outcome.My success comes from building strong relationships with my clients who see me as more than just a sales person, but as a trusted partner and subject matter expert. Showing professional courtesy, having a client centric approach, and being creative are my keys to winning business and earning loyalty and trusted advisor status. It’s also how I work within a group and lead my team members. It’s been my privilege to have worked for some of the best market-leading, fast-paced, results-driven companies providing award-winning, creative, social, and CRM solutions that help companies gain the edge in an ultra-competitive business landscape.

Experience

1. Director of Media Services

   Jobtarget

   Jul 2016 — Present

   JobTarget provides distribution technology, called OneClick, which helps employers post their jobs to the best sites to attract talent, and then measure the results to continuously improve recruitment advertising effectiveness.• Drive maximum engagement of JobTarget’s media distribution platform (SaaS) by creating high-value, long-term relationships, consultative selling, introducing new solutions and maintaining a high level of client satisfaction.• Maintain a pipeline of new business leads (SalesForce) of clients using the JobTarget OneClick distribution platform and meet quarterly quotas in both conversions to our AOR digital media buying services and advertising sales revenue.• Develop a thorough understanding of each client’s unique employer brand footprint, talent acquisition goals, hiring needs, and budgets/resources/bandwidth in order to recommend the most effective recruitment advertising media campaigns and media spend.• Identify product/service expansion and upsell opportunities to drive future revenue and ensure existing customers renew contracts.• Be the SME on the latest talent sourcing media solutions: Performance-based media, PPC, CPM, Programmatic Media Buying, CPA, Social Platforms, LinkedIn, GlassDoor, Twitter, Facebook, Indeed, Niche Boards, Global Job Boards in EMEA, APAC, & LATAM.• Utilize conversion tracking methods to obtain analytics for media performance reviews and strategic campaign planning that produce measurable ROI.• Understand technical architectures and ATS systems: iCIMS, Taleo, Jobvite.• Troubleshoot technical & user issues. Build rapport and trust with my clients and solve problems fast.

Education

• Wilmington University

  Organizational Dynamics

  2011

• Rowan College at Burlington County

  A.A., Sociology

  2009 — 2011

Skills

• Salesforce.com
• Copywriting
• Mobile Marketing
• Online Advertising
• Employer Branding
• Social Networking
• Social Media Marketing
• Advertising Sales
• Recruiting
• Basecamp
• Business Development
• Digital Marketing
• Ppc
• Talent Management
• Crm
• Digital Strategy
• Integrated Marketing
• Strategy
• Cloud Computing
• Leadership
• Pay for Performance
• Interviews
• Advertising
• Talent Acquisition
• Social Media
• Cost Per Click
• Content Marketing
• Social Media for Recruiting
• Account Management
• Digital Media
• Cloud Recruiting Strategies