Clarissa Marquez

About Clarissa Marquez

Marketing leader in the home services industry with a strong background in media, digital marketing, and business growth strategy. I specialize in building marketing systems that drive measurable revenue growth while strengthening brand visibility across multiple channels. I currently serve as Marketing Manager for Rite Way Heating, Cooling & Plumbing, where I lead strategy and execution across digital marketing, brand development, media buying, community partnerships, and acquisition marketing. Over the past three years, working alongside an incredible marketing team, we have helped grow the company by $30 million in revenue while significantly expanding our digital footprint across Google Business Profiles, organic website traffic, and search visibility. A major part of my role involves integration marketing for acquisitions. I have successfully handled the marketing transition and brand integration for eight businesses that have been tucked into our organization, ensuring a seamless customer experience while maintaining strong local brand recognition. I also led the marketing launch of a new service line, helping position the company for long-term growth in additional home service categories. Before moving into the home services industry, I built my career in media and relationship-based marketing. As a Radio and Television Account Executive, I developed expertise in media buying, campaign strategy, and negotiating advertising contracts, helping businesses maximize the impact of their marketing investments. I later became a social media business owner, where I worked directly with professionals across the real estate and mortgage industries, developing marketing plans and digital strategies for REALTORS®, loan officers, and title companies. My work focused on helping clients build their brands, generate leads, and create long-term business relationships through effective marketing. Throughout my career, my passion has remained the same: building marketing strategies that drive real business results while strengthening relationships within the communities we serve. Areas of Expertise • Marketing Strategy & Revenue Growth • Media Buying (Radio, TV & Digital) • Digital Marketing & Organic Search Growth • Google Business Profile Optimization • Acquisition & Brand Integration Marketing • Social Media Strategy & Content Development • Community Marketing & Event Partnerships • Budget Management & Marketing Analytics I believe the best marketing combines data, creativity, and authentic community connection.

Experience

1. Marketing Manager

   Rite Way Heating, Cooling & Plumbing

   Feb 2023 — Present · Tucson, AZ, US

   What an honor this week I was named Marketing Manager for Rite Way Heating, Cooling and Plumbing. I am looking forward continuing the growth of Rite Way in our community.

Education

• University of Arizona

  Bachelors, Family and Consumer Resources

  1993 — 1998

• University High School

  HS Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1989 — 1993

• Full Sail University

  Master of Science Degree , Educational/Instructional Technology

  2019 — 2020