David Vincent

About David Vincent

I help global technology companies turn complex services portfolios into market leaders. With 17+ years in B2B marketing, I specialize in positioning services, DaaS, and digital workplace offerings in fast-evolving markets where differentiation is hard and credibility matters.My strength sits at the intersection of product marketing, analyst relations, and GTM strategy — translating market insight into positioning that resonates with buyers, sellers, and industry influencers alike.At Lenovo, I lead global product marketing for TruScale Device as a Service (DaaS) and Security Services, supporting the company’s shift toward subscription-based, sustainable, and AI-enabled services within Lenovo SSG.Previously at Kyndryl and IBM, I’ve led large-scale portfolio repositioning, strengthened analyst engagement, and contributed to improved market perception — including Kyndryl’s progression to Leader status in Gartner’s Magic Quadrant.I believe the future of enterprise IT lies in outcome-led services and lifecycle thinking. Always happy to connect on services GTM, analyst strategy, or product marketing leadership.

Experience

1. Senior Product Marketing Manager

   Lenovo

   Nov 2024 — Present · Bengaluru, IN

   As a Senior Product Marketing Manager at Lenovo, I lead the global marketing strategy for TruScale Device as a Service (DaaS) and Security Services, driving Lenovo’s transformation towards services and solutions (Lenovo SSG). With over 17 years of experience in global B2B marketing, I bring deep expertise in aligning market insight with business strategy and translating complex technology offerings into compelling narratives that resonate with enterprise buyers. My focus is on understanding customer priorities, shaping value-driven messaging, and positioning Lenovo as a trusted partner in the evolving Managed Device Lifecycle Services (MDLS) and Digital Workplace markets.

Education

• Don Bosco

  High School

  1990 — 2001

• St. Joseph's College, Bangalore

  PGDM, Finance and Marketing specialization

  2009 — 2011

• LOYOLA College

  Bachelor of Science, Computer Science

  2004 — 2007

Skills

• Go-to-Market Strategy
• Pre-Sales
• Market Planning
• Management
• Sales
• Enterprise Software
• Strategy
• Social Media Measurement
• Program Management
• Business Development
• Digital Marketing
• Customer Relationship Management (Crm)
• Business Intelligence
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Social Media
• Analysis
• Marketing
• Marketing Management
• Email Marketing
• Project Management
• Blogging
• Vendor Management
• Crm
• Demand Generation
• Online Advertising
• Business Analysis
• New Business Development
• Marketing Communications
• Facebook
• Leadership