Stephanie Ochoa
Digital Marketing Is What I Love | People Are Why I Do It | Self-motivated, capable digital marketing leader committed to supporting & empowering others while executing flawless strategy so clients win.
- Role
- Director of Client Success - Strategic Solutions Executive & Key Accounts Shopping at USA TODAY Co., Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Stephanie Ochoa
When people say they had no idea the path their career would take them, I can\'t always relate! I\'ve been watching super bowl ads since I can remember, interned at an ad agency in high school and am now \"living the dream\" in the world of digital marketing.I have been in the Search, Social & Digital Marketing space for over 10 years. I started out as a data-driven digital marketing specialist devoted to helping SMBs create actionable, measurable, and successful result-oriented campaigns. Then moved into a team lead position developing vertical expertise, coaching a small team to implement learnings and best practices, and flying out to present to high-value clients across the country. Fast forward, and most recently I am grateful to be the Director leading three high-performance Client Success teams whose goal every day is to \"make it happen.\" We deliver a custom and personalized experience at scale for our most valuable clients. Always analyzing customer journeys, executing campaigns, driving results, prescribing attribution, and delivering bottom-line ROAS for our clients. My teams encompass 25+ rockstars, 60MM in annual budgets, and 100\'s of happy clients. Specialties: Digital Marketing. SEM. PPC. Social Media. SEO & Website Fundamentals. Integrated Multi-Channel Approach.Skills: Strategy. Communication. Critical Thinking & Problem-Solving. People Management & Coaching.
Experience
Director of Client Success - Strategic Solutions Executive & Key Accounts Shopping
May 2021 — Present · Plano, TX, US
Implemented customized multi-channel digital strategies for our largest advertisers, resulting in an average client retention rate of 97% and annual revenue of $100M.Collaborated with sales leaders to close new business, and upsell high-potential accounts resulting in an 80% increase between 2020 to 2023 and an incremental $32 million increase in annual revenues.Led a team of 30+ in creating and executing strategic media plans for clients, including PPC, Display, Social Media and comprehensive digital marketing campaigns.Spearheaded the creation of a new service tier designed to nurture high-opportunity clients, and implemented scalability solutions to solve bandwidth constraints, upskill current staff, & solve evolving client needs.Oversaw 3 client success teams, and 1 product fulfillment team; in addition to working closely with 2 offshore teams ( internal and 3rd party) to improve company efficiency and client experience.
Education
SMU Cox School of Business
BBA, Marketing
2005 — 2009
Southern Methodist University
BA, Spanish
2005 — 2009
Skills
- Marketing
- Sales
- Online Advertising
- Campaign Management
- Google Adwords
- Smo
- Search Engine Marketing (Sem)
- Advertising
- Web Analytics
- Email Marketing
- Online Marketing
- Ppc
- Pay Per Click (Ppc)
- Lead Generation
- Web Marketing
- Digital Marketing
- Digital Media
- Customer Service
- Ppc Campaign Management
- Google Analytics
- Sem
- Social Media
- Social Media Marketing
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