Sobhna Garg Simpson

About Sobhna Garg Simpson

I focus on leadership roles where I can take on broader organizational ownership, lead teams at scale, and help organizations grow through clear commercial strategy, disciplined execution, and strong cross-functional alignment.I bring over 20 years of experience across commercial strategy, deal operations, sales operations, and go-to-market execution within SaaS, cloud, and AI-enabled technology organizations. My work focuses on solving the commercial and operational challenges that emerge as companies scale, including complex enterprise deals, evolving pricing and monetization models, and the need for consistent, repeatable execution across Sales, Product, Legal, Finance, and Operations.I have led enterprise and strategic deal efforts for large, regulated, and mission-critical customers, working closely with executive stakeholders to navigate non-standard scenarios, manage risk, and accelerate revenue. I design and operationalize pricing frameworks, deal governance models, and commercial processes that balance speed, flexibility, and long-term enterprise value.My experience with AI strategy and governance extends beyond contract terms. It includes aligning policy, operating models, and commercial execution so organizations can adopt emerging technologies responsibly while remaining competitive. With a Juris Master in Cybersecurity and Privacy, I bring a strong understanding of regulated environments and the ability to bridge legal, operational, and business priorities.At my core, I am both a strategist and an operator. I lead with clarity, collaboration, and accountability, and I am known for bringing structure to ambiguity and alignment across complex, cross-functional work. I thrive in environments where growth, governance, and innovation intersect, and where thoughtful leadership is required to scale both teams and outcomes.

Experience

1. Strategic Advisor Investor

   Impact Soccer

   Dec 2023 — Present · Washington, DC, US

   Strategic advisor and early-stage investor supporting the growth of an AI- and data-driven sports analytics platform.Advise leadership on product strategy, commercial positioning, and go-to-market planningProvide governance and operating guidance to support responsible AI adoption and scalable growthSupport investor strategy, market expansion, and enterprise customer targetingAct as a thought partner at the intersection of AI, data analytics, and purpose-driven entrepreneurshipKeywords: Strategic Advisory, AI Strategy, GTM Strategy, Governance, Early-Stage Growth

Education

• George Mason University - Antonin Scalia Law School

  Juris Master (JM), Privacy, Security & Regulated Markets, Concentration in Privacy, Security & Regulated Markets

Skills

• Managed Services
• Project Portfolio Management
• Project Planning
• Program Management
• Partner Program Development
• Professional Services
• Mobile Technology
• Agile Project Management
• Product Management
• Business Process Improvement
• Go-to-Market Strategy
• 3g
• Strategic Partnerships
• Wwan
• Wlan
• Cloud Computing
• Competitive Analysis
• Customer Experience
• Start-Ups
• Channel Partners
• Product Life Cycle Management
• Project Management
• Mobile Devices
• Channel
• Team Building
• Team Management
• Mobile Applications
• Product Launch
• Partner Management
• Global Alliances
• Vendor Management
• Partner Engagement
• Product Strategy
• Business Strategy
• Sales Support
• Mobile Communications
• Software Project Management
• Mobile
• Solutions Marketing
• Telecommunications