Somang Han
- Role
- Data Scientist Ii at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Somang Han
I am a data scientist with 5+ years of experience building machine learning models in…
Experience
Data Scientist Ii
Jul 2023 — Present
Ads Impact team focuses on driving measurement and actionable insights around the short and long-term effects of ads on shoppers.\\\\n\\\\n• Built a marketing attribution model using Deep Neural Network model and measured the short-term impact of marketing channels on ad engagements, which enabled to optimize Amazon\'s billion U.S. dollars marketing budget allocation\\\\n\\\\n• Prototyped and tested a double machine learning model for the long term advertising profit to further better return on advertising spend\\\\n\\\\n• Measured the uplift of marketing channels using synthetic control method from a shutdown test\\\\n\\\\n• Partnered with scientists and economists across orgs to drive business impact and provided actionable insights\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- R
- Higher Education
- Leadership
- Microsoft Excel
- Tutoring
- Microsoft Word
- Downhill Skiing
- Nuclear Power Plants
- Powerpoint
- Teamwork
- Microsoft Office
- Teaching
- Microsoft Powerpoint
- Editing
- Event Planning
- Volunteer Management
- Research
- Environmental Science
- Community Outreach
- Fundraising
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