So Hyun L.
Event and Festival Marketing - Mark Anthony Brands: White Claw, Mike\'s Hard, Cayman Jack
- Role
- Event Specialist - Southwest Region at Mark Anthony Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About So Hyun L.
I am an experienced sales and marketing professional with 5 years working for the global energy category leader. In my previous role I gained experience managing client-facing relationships for some of the largest volume-driving partnerships in Southern California within the on premise scaling distribution, marketing execution, and 360 activations across internal verticals. Prior to LA, I began my industry knowledge in Miami, Florida - one of the top hospitality markets in the US. Now in my current role, I am managing festival and event marketing partnerships (for the brands that invented their respective categories of seltzer alcohol and flavored malt beverage) across 6 states - California, Nevada, Arizona, Utah, New Mexico, and Colorado. Aside from that, I am a passionate creative with a knack for digital design, photography and all things artistic. I also enjoy discussing topics of social justice and civil rights - as a first generation immigrant from South Korea, diversity is very important to me. Let’s connect!
Experience
Event Specialist - Southwest Region
Jul 2024 — Present · Los Angeles, CA, US
Managing marketing for our event and venue portfolio across 6 states - California, Nevada, Arizona, Utah, Colorado, and New Mexico.
Education
University of Oklahoma
Bachelor's degree
2016 — 2021
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