Matt Snyder

About Matt Snyder

As Vice President of Business Development at Sixteenth — a specialized talent management agency within the Whalar Group — I sit at the intersection of culture, commerce, and creator innovation. With over two decades of experience scaling digital talent and building high-performing brand partnerships, I’ve dedicated my career to reshaping the way creators and brands collaborate in today’s fast-moving economy.The Creator Economy and Influencer Marketing industries are undergoing a seismic transformation—but many of the challenges remain the same:* Fragmented ecosystems and lack of scalable solutions* Misalignment between brand expectations and creator value* Commoditized influencer partnerships that miss the mark on authenticity and performance* A lack of long-term strategy and support for creators as businessesAt Sixteenth, we’re solving these issues by taking a talent-first, strategy-driven approach. We manage and develop a curated roster of elite creators who are building enduring careers and personal brands. By aligning creators with culturally relevant, high-impact brand opportunities, we drive real business outcomes—not just vanity metrics.Whether it’s scaling creator-led IP, negotiating multi-channel brand deals, or helping our talent navigate the ever-changing landscape of platforms and monetization, our work is about building sustainable influence—not just chasing the algorithm.Let’s connect if you\'re looking to shape the future of influence, elevate your brand with top-tier creator partnerships, or build scalable strategies in the Creator Economy. m••••••••@sixteenth.comAreas of Focus:Creator Economy • Influencer Marketing • Talent Management • Digital Strategy • Brand Partnerships • Social Commerce • Cultural Strategy • Creator-Led Campaigns • Business Development • Creator Monetization • UGC Strategy • Content Creators • Platform Strategy • Talent-Led IP • Media Innovation • Creator Brand Building

Experience

1. Vice President of Business Development

   Sixteenth

   Jul 2025 — Present · New York, NY, US

   As the home of “good influence,” we’re dedicated to building long-term, strategic partnerships that help Creators fulfill their professional and human potential. We believe in promoting positivity and purpose, enabling Creators to deliver culturally relevant content, achieve deeper audience engagement, and build lasting careers. Our team represents a diverse roster of 300+ Creators across all platforms and verticals like comedy, food, beauty, parenting, gaming, entrepreneurship, wellness, and more. Learn more:

Education

• Gettysburg College

  Bachelor's Degree, BA in Business / Management

Skills

• Mobile Applications
• Sales
• Digital Distribution
• Advertising
• Mobile Marketing
• Start-Ups
• Strategic Partnerships
• Saas
• Strategy
• Marketing
• Mobile Devices
• Online Advertising
• Digital Media
• Business Development
• Mobile Advertising
• Social Networking