Snow Xue Zhou

About Snow Xue Zhou

I strive for a more equitable and inclusive tomorrow. My humanistic approach as a strategist, researcher, and designer stems from my care for the interconnected well-being of people, communities, and our planet. As the Strategy Lead at fuseproject, I serve as a strategic leader on projects by leading cross-functional teams—including Designer (industrial, brand, experience design) and Program Manager, especially during the projects\' initial phase. From advising program approach and guiding workflow to collaborating with client stakeholders, I evaluate systems and processes through a lens of equity and clarity, demonstrate approaches to driving program efficiency, and foster team collaboration. I bring a multicultural background and multifaceted skill sets where my passion and purpose align.I hold an MFA in Creative Strategy and a certificate of continuing studies in User Experience Design. With 12+ years of agency experience across design research and innovation, brand development and activations, and experience strategy for digital and physical products, I apply a holistic lens toward problem-solving for brands and businesses.From moving countries to living across states in South Dakota, Florida, and California, I’m fascinated with the culture that makes us who we are and the similarities in the split of our differences. Amidst it all, I see the meaning of creativity in connecting people, the power of design in solving problems, and that the richest insights often lie within stories. Ultimately, I hope to work with people who share a fundamental curiosity about a world different from their Competencies:• Identify research approach and conduct research through Mixed Methods. • Translate research data to actionable insights and concise recommendations.• Execute design that is not only visually compelling but also rational-sounding.• Build frameworks to orchestrate teams to work efficiently and improve processes.

Experience

1. Strategy Lead

   Fuseproject

   Oct 2023 — Present · San Francisco, CA, US

   Experience-led approach focuses on using design to make lives lead strategic initiatives that span design research, experience strategy, service design, and brand strategy from end to end, including initial project scoping, program planning, research planning, and client management. Clients: Q.ai, Goodtone, Samsung, Seagate

Education

• Sichuan Normal University

  (BA) Bachelor of Arts, Photography & Film Directing

• Black Hills State University

  (BS) Bachelor of Science, Mass Communications & Journalism

• Academy of Art University

  (MFA) Master of Fine Arts, Creative Strategy