Snowden McFall

About Snowden McFall

Snowden McFall is an international keynote speaker, 6-time author, and executive coach known for solving complex challenges, aligning stakeholders, and guiding senior leaders with clarity and strategic insight. A global trusted advisor to CEOs and leaders of multi-million dollar companies, she specializes in executive development, talent retention, marketing strategy and culture transformation.Founder of Brightwork Advertising and Fired Up! Professional Speaking and Coaching, Snowden has inspired thousands through practical, high-impact keynotes and trainings. Her books, including Fired Up!(65,500+ sold), and Stress Express! 15 Instant Stress Relievers, offer actionable tools for high performance and resilience.Co-Founder of Women Making Change, LLC with Dr. Johnnetta Betsch Cole, she is dedicated to uplifting and empowering women.With 30+ years of entrepreneurial leadership, Snowden brings visionary ideas to life through practical execution. A prolific idea generator and excellent listener, she asks tough questions and synthesizes diverse perspectives. Her work has driven measurable results—such as a 28.8% sales increase at a Florida insurance firm and transforming a national bank’s lowest-performing region into its top performer. Her coaching has helped women rise to the C-suite and double their income.Snowden’s core values are integrity, service, inclusion, and impact. She has served on 20+ nonprofit boards and was honored by the SBA at the White House and Congress as National Women in Business Advocate of the Year.Media appearances include CNN Financial News, Bloomberg TV, Investor’s Business Daily, Success Magazine. A finalist for Inc. Magazine’s NE Entrepreneur of the Year, she\'s a certified Business Breakthrough Coach. Named Top Public Speaking Coach of the Year 2024 by IAOTP.Board-Relevant Strengths: Strategic Oversight: Human capital, leadership alignment, employee retention, and branding. Executive Advisory: Regularly Advises CEOs and executive teams on leadership development, rretention, and strategic communication. Coaches in stakeholder influence, burnout prevention, presentation skills, and outreach.Marketing & Brand Strategy: 30+ years in strategic brand positioning, customer engagement, and external communications.Innovation/ Strategic Transformation: Synthesizes divergent perspectives into unified action; drives alignment across stakeholder groups. Thinks out of the box and creates innovative solutions.Notable Clients: PepsiCo, Pfizer, Johnson & Johnson Vision, Florida Blue, Allstate

Experience

1. President

   BrightWork

   Jun 1988 — Present

   Full Service advertising and training company since 1983• develop strategic marketing plans and full branding plans• create internal and external marketing strategies• design logos, collateral, brochures, websites, email campaigns,alternative media, TV, radio and print ads. Digital marketing and CRO • direct marketing campaigns• social media campaigns• training in communication, teambuilding, presentation skills, stress management and burnout prevention as well as keynotes in motivationSpecialize in target marketing which gets results

Education

• Brown University

  MAT, Teaching

  1975 — 1976

• Vassar College

  B.A., History, Psychology

Skills

• Creative Problem Solving
• Newsletters
• Work Very Well with Others
• Strategy
• Online Marketing
• Stress
• Start-Ups
• Creative Direction
• Marketing
• Strategic Planning
• Email Marketing
• Program Management
• Fundraising
• Marketing Strategy
• Blogging
• Lead Generation
• Event Planning
• Direct Marketing
• Small Business
• Interviews
• Leadership Development
• Strategic Partnerships
• Executive Coaching
• Online Advertising
• Organizational Development
• Team Leadership
• Business Development
• Customer Service
• Advertising
• Website Development
• Executive Management
• Team Building
• Management
• Training
• Volunteer Management
• New Business Development
• Time Management
• Consulting
• Entrepreneurship
• Social Networking