Sanket Choudhary
Associate - Media Operations at The Minimalist
- Role
- Associate - Media Operations at The Minimalist
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanket Choudhary
Results-driven Performance Marketing Specialist with 3 years of experience executing…
Experience
Associate - Media Operations
Oct 2024 — Present
Developed, executed, and managed paid media campaigns exceeding ₹1 Cr across platforms like Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads & Apple Ads for clients including Parle, CEAT Tyres, Eveready, InterGlobe, Wella Professionals, Miiro Hotels, Lemon Tree Hotels, Schwarzkopf, Upliance, AFC Furniture & Monika Alcobev.• Implemented strategic optimizations in Google Search campaigns, resulting in a 41% reduction in CAC (₹16K to ₹9.5K), 30% decrease in CPC, and an increase in ROAS from 0.94 to 1.22 within 3 months.• Developed and executed comprehensive media plans, managed end-to-end media buying, and coordinated with third-party vendors to maximize campaign reach and efficiency.• Automated campaign reporting in Looker Studio, saving 5+ hours per week on manual reporting and enabling faster insights for decision-making.• Increased Instagram engagement by 40% through boosting posts with ₹10+ Lakhs monthly budgets, driving higher brand visibility and audience interaction.• Collaborated with creative and strategy teams to align campaign goals with overall marketing objectives.
Education
University of Mumbai
Bachelor of Arts - BA
2020 — 2023
The KET's V. G. Vaze College of Arts, Science & Commerce (Autonomous)
HSC (Science)
2018 — 2020
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