Snigdhashis Banerjee

About Snigdhashis Banerjee

Ecommerce Marketing Strategist 1+ years surviving the ad apocalypse. I craft content, strategize, budget wisely, run ops, analyze trends, and squeeze ROI from Meta ads like it\'s my job (it is). Killer presentations with body language that commands rooms, sarcasm-proof communication, and critical thinking to make your business thrive. Connect if you d••••••••@gmail.com

Experience

1. Associate

   Zomato

   Nov 2025 — Present · Gurugram, IN

   I focus on building strong, data-driven engagement strategies that enhance customer satisfaction and retention. I work closely with cross-functional teams to design personalized communication journeys, manage lifecycle campaigns, and analyze user behavior to deliver meaningful dining and delivery experiences. My role ensures that every customer interaction reflects Zomato’s commitment to convenience, trust, and delight.Concise & ClearResponsible for managing user engagement, optimizing retention strategies, and creating personalized communication campaigns. I use customer insights and analytics to improve the overall user experience and strengthen long-term loyalty.Impactful & DynamicI drive CRM initiatives that connect millions of users with great food experiences. From crafting personalized communication flows to running data-backed retention campaigns, I ensure our users stay engaged, satisfied, and delighted. My work blends analytics, creativity, and customer empathy to deliver value across every stage of the customer journey.Strategic & Data-Drivenfocusing on lifecycle management, segmentation strategy and performance analytics. I design customer journeys that maximize engagement and retention while aligning with business goals. Passionate about leveraging data to create meaningful, high-impact customer experiences.Root Cause Analysis (RCA) is a systematic problem-solving method to find the fundamental reason why a problem occurred, going beyond immediate symptoms to implement lasting solutions and prevent recurrence, using techniques like asking \"why\"(5 Whys) or mapping causes to improve processes in areas like IT, manufacturing, and healthcare.

Education

• Indus Valley World School

  Middle School Diploma

• Techno India Group Public School

  Class XII, Commerce

• Amity University

  Bachelor of Business Administration - BBA, Business administration