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Current company Meraki Research
Market Research · 6 employees · Founded 2017 · Bangalore, Karnataka, India
We are Meraki Research, a GLOCAL research, strategy, innovation and design partner. Our researchers live in the markets they study. They hear social codes, spot generational shifts and understand contradictions not just as researchers, but as participants in culture. A lot of our work comes from repeat clients. We consider that the review that matters most. For 8+ years, we’ve helped brands across foundational research, innovation, positioning, UX, communication and new product development. Our studies have ranged from 5-market B2B coffee research, cigarette flavour innovation across Asia, to identifying the next big idea in gaming, beauty, hair, or decoding Gen Z fashion. We invest heavily in recruitment quality, field rigour, moderator expertise and operations. It’s one reason brands like Amazon continue to work with us. Latha leads Meraki Research with 25+ years across Qualitative, UX, Design, Innovation and Motivational research. As founder, she has built a practice rooted in strong qualitative foundations, lived cultural understanding and thoughtful use of AI — where it adds agility to human intelligence, not replaces it. Qualitative We conduct ethnography, immersions, IDIs, groups, online communities, influencer and expert interviews to uncover culturally rooted human insights that move strategy and brand decisions. UX & Design We study what happens when users meet products in real life — from Amazon and Razorpay\'s payment-flow drop-offs to Swiggy\'s (India\'s food delivery and quick-commerce giant) friction in food-delivery journeys and the clever workarounds people invent when systems fall short. Innovation With 200+ years of combined team experience across 50+ categories, we bring deep category instinct and cultural understanding. PIVOT™ is built on this. We use AI after human curation and thinking, not before it — combining behavioural understanding, category intelligence and cultural tensions to create future-forward ideas that break functional fix