Jessica Snider

About Jessica Snider

With 13+ years of experience exclusively in pharmaceutical, biotech, and healthcare marketing, I’m passionate about helping brands show up smarter, more creatively, and compliantly in the spaces where patients, caregivers, and healthcare professionals actually connect.I currently serve as Vice President, Social Media at EVERSANA INTOUCH, where I lead social strategy for a multi-brand portfolio and sit on cross-functional brand leadership for one of the agency’s largest global clients. My work sits at the intersection of brand planning, omnichannel strategy, innovation, and regulatory partnership, helping teams modernize patient and HCP engagement while navigating the realities of MLR and highly regulated environments.Before returning to EVERSANA INTOUCH in 2025, I was recruited to build and lead the digital engagement department at LifeSci Communications. What began as a social function quickly expanded into a full digital organization spanning paid media, social, search, analytics, and influencer strategy. That experience strengthened my belief that the best work happens when strategy, creativity, and purpose align.While social is my specialty, my experience spans the full digital ecosystem, including omnichannel campaign design, influencer and creator partnerships, social listening, clinical trial recruitment, and corporate communications. I’ve partnered with teams across branded and unbranded campaigns for companies including AbbVie, Genentech, GSK, Novartis, Novocure, Pfizer, Regeneron, Sanofi, and many others.I love leading teams and helping organizations embrace new platforms, emerging technology, and AI-enabled workflows in ways that are both innovative and compliant.

Experience

1. Vice President, Social Media

   EVERSANA INTOUCH

   Jan 2025 — Present · Kansas City, MO, US

   Lead social media strategy for a portfolio of leading biopharma brands, serving on the department leadership team and overseeing a team of six. Partner closely with clients, agency partners, and internal stakeholders to drive omnichannel engagement, innovation, and business growth.• Serve on cross-functional brand leadership for the agency’s largest global biopharma account ($34M+ in annual agency scope)• Supported the first AI-powered social listening program, accelerating timelines and improving efficiency. • Own growth of a multi-million-dollar social business, forecasted to double revenue in 2026 through expanded integration within annual brand planning and organic growth initiatives.• Lead annual planning, GTM strategy, and messaging development from a digital perspective, influencing paid media budget allocation, channel strategy, and performance optimization with media and analytics partners.• Drive social-first and digital innovation in branded, unbranded, and influencer campaigns across 5+ brands.• Lead relationships with major social platforms (Meta, TikTok, Reddit, YouTube, Pinterest), enabling early access to new capabilities and first-to-market initiatives.• Partner closely with MLR teams to develop scalable, compliant frameworks that enable innovation and launch efficiency in regulated environments.• Regularly present strategy and performance to SVP and C-suite stakeholders, both internally and externally.

Education

• Drury University

  MA in Communication, Integrated Marketing

  2011 — 2012

• Drury University

  Bachelor of Arts, Advertising and Public Relations

  2007 — 2011

• Regent's American College London

  General

  2010 — 2010

Skills

• Recruiting
• Microsoft Office
• Social Media
• Nonprofits
• Advertising
• Budget
• Event Planning
• Volunteer Management
• Public Speaking
• Management
• Marketing
• Budgets
• Integrated Marketing
• Blogging
• Press Releases
• Digital Media
• Research
• Editing
• Marketing Communications
• Facebook
• Newsletters
• Event Management
• Fundraising
• Public Relations
• Marketing Strategy
• Media Relations
• Social Networking
• Social Media Marketing