Sarah Cerreta

About Sarah Cerreta

Combining a public health approach with nearly 20 years at Google across the US, EMEA, and APAC, I am a Trust and Safety leader who builds resilient systems to fight platform abuse at scale.Currently, as the Scams lead for Google Ads, I partner with Threat Intelligence to lead our global defense against financial fraud and deceptive content. My teams build models to neutralize threats, including AI-generated content, and manage critical frameworks like Financial Services Verification and Agency due diligence. These efforts recently led to blocking billions in fraudulent impressions.From scaling Google’s global employee giving program to a $50M footprint to architecting advanced threat defenses, I have learned that the best risk strategies rely on strong, supported teams. I am at my best when I am working at the intersection of policy, product, and people to build safer digital communities.

Experience

1. Scams Manager & Strategic Partnerships Lead, Trust & Safety (Ads)

   Google

   Aug 2018 — Present · Austin, TX, US

   Direct global strategy and cross-functional teams across the US, EMEA and APAC to mitigate systemic risk, prevent platform abuse, and protect users across the digital ecosystem.Global Regulatory & Financial Compliance: Direct the global Financial Services (FS) Verification program, enforcing rigorous credentialing and identity frameworks. This serves as a primary defense against fraud while ensuring high-stakes actors meet strict regulatory standards before entering the ecosystem.Threat Mitigation & AI Defenses: Partner with Threat Intelligence to detect emerging vectors and build AI models that neutralize sophisticated scams, particularly AI-generated deceptive content and Misrepresentation.Third-Party (3P) Risk Management: Spearheaded the 3P and Agency enforcement strategy, implementing global due diligence frameworks to close ecosystem vulnerabilities and ensure regulatory compliance.Quantitative Impact: Pioneered entity-level enforcement models that move beyond single-ad reviews to analyze broader network behaviors, recently blocking billions of dollars in fraudulent impressions and driving a significant double-digit reduction in malicious advertising spend.

Education

• UCLA Fielding School of Public Health

  MPH, Public Health

• University of Richmond

  BA, Leadership Studies

Skills

• Ambassador Relations
• Nonprofit Organizations
• Leadership
• Social Entrepreneurship
• Program Development
• Team Building
• Coaching
• International Project Management
• Team Management
• Nonprofits
• Community Outreach
• Fundraising
• Retention Strategies
• Human Resources
• Contract Negotiation
• Start-Ups
• Non-Profit Volunteering
• Program Management
• Strategic Planning
• Employee Relations
• Organizational Development
• Strategic Partnerships
• Change Management
• Program Launch
• Social Impact
• Employee Engagement
• College Recruiting
• Strategy
• Networking
• Workshop Facilitation
• Philanthropy
• Vendor Management
• Leadership Development
• Performance Management
• Budget Development