Sarah Ng
Ux Researcher @AnswerLab
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WORK HISTORY
Ux Researcher @AnswerLab
Led 100+ mixed-method studies (surveys, diary, usability, unmoderated, JTBD) across Search, Ads, AI, and Personal Finance verticals• Built a quality-tracking dashboard and research playbook for an ads’ AI video generation model to increase adoption by 20%• Drove foundational AI research for Search collaboration and export features; helped bring large-scale AI initiatives from 0→1- Synthesized insights across verticals to build behavioral frameworks for financial decision-making and economic insecurity• Served as strategic proxy for UX leadership during stakeholder absences, aligning research scope with long-term product goals• Mentored researchers; doubled quantitative study success rate in 2023 through process improvements• Scaled research ops by improving education around quantitative studies and conducting upskilling sessions
EDUCATION
UC Irvine
Master of Science - MS, Informatics
Indiana University Bloomington
Master of Science (M.S.), Human Computer Interaction
University of Missouri-Columbia
Bachelor of Arts (BA), Religious Studies
University of Missouri-Columbia
Bachelor of Arts (B.A.), Photojournalism
SKILLS
ABOUT SARAH NG
I’m a Senior Mixed-Methods UX Researcher with 7+ years of experience leading research across AI, Search, Ads, Personal Finance, Health, and Hardware.At AnswerLab, I’ve led 100+ complex studies for FAANG — shaping product strategy, influencing roadmaps, and launching 0→1 AI initiatives. My work has directly increased product adoption and helped define emerging AI behaviors in Search and financial decision-making.I specialize in:• Translating ambiguous business questions into research strategy• Leading foundational and evaluative AI research• Building repeatable research frameworks (“North Star” behavioral models)• Synthesizing across workstreams to identify long-term patterns• Advocating for equity in finance and health-related research
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