Sneha Suresh
- Role
- Account Based Marketing Program Manager at Capgemini
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Sneha Suresh
As a Senior Manager at Capgemini with over seven years of experience in digital marketing…
Experience
Account Based Marketing Program Manager
Jul 2019 — Present
Lead ABM activities for strategic accounts in the telco industry which largely involves creating an end-to-end marketing strategy for brand positioning in liaison with sector and regional marketing teams - Creation of a content calendar as a content strategist along with a content distribution plan - Experience in creating and distributing newsletters, blogs, research papers and snackable pieces, pertaining to different content themes across multiple channels including social media (LinkedIn and Twitter), email marketing, webinars and industry events - End-to-end campaign management across multiple channels including budget management and campaign analytics using tools such as Salesforce and Pardot - Formulate bid-specific marketing strategies to align with priority products/services and ensure topical and brand positioning relevant to the sales cycle and customer
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