Snehasish Das Roy
Manager @Dainik Jagran INEXT
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WORK HISTORY
Manager @Dainik Jagran INEXT
Patna, IN
As the Manager for Advertisement at Dainik Jagran Inext, I am responsible for developing and executing effective advertising strategies that drive brand visibility and engagement across diverse client segments. My role involves working closely with clients to understand their needs and offering tailored advertising solutions that leverage Dainik Jagran Inext’s media reach and influence.Key Responsibilities:Client Relationship Management: I manage a portfolio of clients, ensuring their advertising goals are met by providing targeted campaign strategies and continuous support. I prioritize understanding each client’s unique requirements and objectives to build and maintain lasting partnerships.Sales Strategy Development: I contribute to the creation of comprehensive sales strategies, combining market insights, industry trends, and competitive analysis to identify growth opportunities in the regional advertising market. This includes both print and digital media.Campaign Execution and Optimization: I oversee the planning and implementation of advertising campaigns, collaborating with creative and media teams to optimize results. My focus is on ensuring that every campaign maximizes client satisfaction and delivers measurable impact.Market and Competitor Analysis: Staying updated on local market trends and competitors’ activities allows me to offer valuable insights and identify new revenue streams. This information informs our sales strategies and helps clients achieve a strong market presence.Cross-Functional Collaboration: I work alongside editorial, digital, and marketing teams to develop innovative advertising solutions that align with Dainik Jagran Inext’s brand standards and clients’ needs, driving seamless and effective campaign executions.In this role, my aim is to support Dainik Jagran Inext in expanding its influence in the regional advertising landscape while contributing to our clients’ success through impactful advertising solutions.
EDUCATION
Amity University
Master of Business Administration - MBA, Finance, General & Marketing
Amity University
Bachelor of Business Administration - BBA, Finance
St. Karen's High School
Indian Certificate of Secondary Education, Mathematics and Computer Science
St. Dominic Savio High School
All India Senior School Certificate Examination, Business/Commerce, General
St.Xavier's College, Kolkata
Diploma in English, English Language and Literature/Letters
ABOUT SNEHASISH DAS ROY
I am a dynamic and results-driven professional with expertise in content writing, content designing, business development, and team management. Over the course of my career, I’ve had the privilege of working with diverse industries such as edtech, insurance, and education, bringing creative problem-solving and a strategic approach to each role. Throughout my career, I have consistently demonstrated an ability to adapt to new challenges and deliver impactful results. My journey from insurance to edtech and content creation has allowed me to develop a well-rounded skill set that includes strategic thinking, relationship management, and creative execution.As a Business Development Manager at Artium Academy, I spearheaded initiatives that fostered growth and client acquisition while also honing my skills in content creation and design to support marketing efforts. My role allowed me to seamlessly combine my passion for content with business development, resulting in successful outcomes. I not only was focused on business development but also took up roles in music education, teaching guitar and tabla on occasion, further expanding my versatility. At Max Life Insurance, I served as an Agency Development Manager, where I led a team of financial advisors, focusing on recruitment, training, and driving sales through strategic leadership. Leading teams in such a dynamic environment helped me cultivate strong leadership skills and a deep understanding of the BFSI sector. This role sharpened my ability to manage, motivate, and build high-performing teams while developing sustainable business pipelines.In my role at Clat Path (Cogent Pathway Academy) as a Senior Sales Executive, I navigated the education industry, contributing to business expansion through sales and customer relationship management. My ability to engage with clients and generate meaningful conversations around value-driven services helped in scaling operations.My skills in Canva allow me to bring creativity to every project, whether it\'s designing visually engaging content for social media or developing compelling presentations. Combining content writing with design has been a core strength throughout my career, enabling me to craft clear, concise, and visually appealing materials that resonate with audiences.I am passionate about leveraging my expertise in - Business Development- Team Leadership- Training and Development- Content Creation, and- To drive meaningful change and support organizational goals.Feel free to connect with me to discuss how I can bring value to your business.
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