Snehal Subi

Marketing Analytics & Consumer Insights | Marketing Mix Modeling| XIM University MBA

Role: Senior Marketing Scientist at Kvantum By Yum
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Snehal Subi

I build and deliver Marketing Mix Models and commercial analytics solutions that…

Experience

Senior Marketing Scientist
Kvantum By Yum
Mar 2023 — Present · IN

Education

Acharya Institute Of Management and Science
Bachelor of Business Administration - BBA
2015 — 2018
Xavier University , Bhubaneswar (XUB)
Master of Business Administration - MBA
2018 — 2020

Contact information

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•••••@kvantuminc.com
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Current company

Kvantum By Yum

Advertising Services · 4 employees · Plano, Texas, United States

Acquired by Yum! Brands Kvantum Inc. develops, deploys and commercializes Mathematics and Artificial Intelligence based products to solve complex business problems in marketing analytics and consumer insights. Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Performance Analytics Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in two ways: by licensing either of the platforms - Kvantum Element (for data management and visualization only), Kvantum Evolve (for marketing optimization & scenario planning), Kvantum Leap (for Kvantum Vector (for Consumer Insights) or by working with Kvantum to solve your toughest measurement challenge (Custom Solution). The company is headquartered in Plano, Texas and works with top Retail, CPG and eCommerce brands across US, Canada, APAC, MENA, South America, Mexico, Europe, and Africa. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels.

kvantuminc.com

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About Snehal Subi

Experience

Senior Marketing Scientist

Education

Acharya Institute Of Management and Science

Xavier University , Bhubaneswar (XUB)

Find verified contacts for anyone on LinkedIn