Snehal Patil
Trade Marketing Executive @Milky Mist Dairy
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WORK HISTORY
Trade Marketing Executive @Milky Mist Dairy
IN
1.Marketing initiative for Qcom and ECOM platform like protein campaign, seasonal campaign,steal deals,key words bidding etc.2. Leading Market Expiry optimization project Market Expiry Project reducing expiry from 0.7% to 0.5% •Developed a tool for tracking MFD and EXP dates to ensure product movement •Checking different level of expiry level like warehouse, depo, CFAs and market expiry •Supporting with different schemes •Evaluated distributor claims •Effective Zone & Route mappingleading Optimization project sales and marketing Optimizing the budget for P&L of Sales & Marketing •Analyzed previous years’ marketing and sales expenses to identify cost-heavy and lowperforming areas. •Evaluated ROI of ATL, BTL, and Digital campaigns to understand spending effectiveness •Reallocated budget from low-impact activities to high-performing marketing channels •Converting all Qcom supply directly in order to avoid distributor margin
EDUCATION
KLE independent PU college Chikkodi
Department of pre university Examination , bioscience
College of agricultural engineering and technology Dapoli, Dr.Balasaheb sawant konkan Krishi vidyapeeth Dapoli
Bachelor of Technology - BTech, agriculture Engineering
Indian Institute of Plantation Management, Bengaluru (IIPMB)
PGDM-FPBM, Food processing and business Management
Shri Hari Vidyalaya EM school Ugar-Khurd
Karnataka Secondary Education Examination Board
ABOUT SNEHAL PATIL
As a dedicated Trade Marketing Executive, I am committed to driving brand growth through well-planned trade initiatives and insightful market analysis. My expertise lies in bridging the gap between marketing strategies and sales execution, ensuring each campaign not only engages consumers but also delivers measurable results at the retail level.My success is deeply rooted in teamwork and strong interpersonal skills. I collaborate closely with sales teams, retailers, and cross-functional departments to align goals and maximize the impact of our marketing efforts. My objective is to create mutually beneficial strategies that boost brand visibility, increase market share, and drive sustained business growth.Areas of Expertise:Growth MarketingGap AnalysisOffers/Promotions/PricingMarket AnalysisGrowth Strategies
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