Sneha Kalro
Strategy | Insights | Media | Marketing Transformation | RGM Digital Transformation
- Role
- Senior Manager at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sneha Kalro
A Marketing Professional with 13+ years of experience across various types of marketing functions1. Insights - ad testing, concept/product tests, customized research, usage and attitude studies, U&A studies, FGD\'s, 2. Media - Media research, consumer behavior, media strategy, AOP planning, pitch and award presentations, measurement of effectiveness 3. Marketing Transformation - Internal consulting, A&M investment analysis - Media, Creative excellence, Ad Production, shopper marketing, etc across global markets
Experience
Senior Manager
Feb 2024 — Present · Hyderabad, IN
Provide consulting and strategic insights across global markets and categories within the PepsiCo portfolio.• Led Rightsizing capability projects — benchmarking marketing and A&M spends and delivering actionable recommendations to key markets.• Collaborate with A&M Consulting teams to optimize marketing spend, measurement frameworks and local market implementation.
Education
Smt. MMK College of Commerce and Economics (Mumbai University)
Bachelor of Commerce, Marketing and Management (Management
2008 — 2009
University Grants Commission (ugc)
National Eligibility Test (NET), Management
2012 — 2012
The Institute of Company Secretaries of India
CS Executive, Law
University of Mumbai
Master of Business Administration - MBA, Master of Management Studies - Marketing
2009 — 2011
Canossa High School
High School -SSC
2003 — 2004
Skills
- Microsoft Excel
- Data Analysis
- Analysis
- Digital Media
- Promotions
- Business Intelligence
- Competitive Analysis
- Analytics
- Marketing
- Crm
- Business Development
- Digital Marketing
- Management
- Social Networking
- Marketing Strategy
- Market Research
- Event Management
- Customer Insight
- Marketing Communications
- Marketing Research
- Team Leadership
- Organizing
- Team Management
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