Sneha Gupta
8+ years in Marketing | CPG | Consumer Insights | Research | Data Analysis | Survey Methologist | A/B Testing | MBA | PhD
- Role
- Category Manager at Lactalis American Group
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Sneha Gupta
My work sits at the intersection of consumer behavior, retail analytics, and category…
Experience
Category Manager
May 2024 — Present · Buffalo, NY, US
In this role, I wear two hatsCategory• Trusted category advisor for the sales team for West Dairy Retail Division (including Target) to optimize category performance by integrating customer and consumer insights• Quickly learned the new category and independently built more than ten line review pitches for multiple retailers• Recommended multi-million-dollar business opportunities for sales pitches by synthesizing POS data, trends, shopper insights summaries, and assortment optimization tools• Automated a critical weekly sales dashboard that’s utilized by VP’s and Executive Leadership of the organization• Regularly mined POS data for routine deliverables (brand growth, category performance by channel, etc.)• Built sales stories using IRI, Luminate, 84.51 and other dashboardsInsights• Chosen to manage the partnership with LAG’s research agency, typically a director-level responsibility• Led the Path to Purchase study for a key sub-category, learnings to be used for category advisory by multiple teams
Education
University at Buffalo
Doctor of Philosophy - PhD, Behavioral Sciences (Communication)
University at Buffalo
Master of Business Administration (MBA), Marketing
2013
Singapore Management University
B.Sc, Economics and Finance
2005 — 2009
Delhi Public School - R. K. Puram
A Levels, English,Economics,Maths,Physics,Chemistry
2003 — 2005
Skills
- Marketing
- Iri Data
- Marketing Communications Planning
- Business Development
- Digital Marketing
- Marketing Communications
- Entrepreneurship
- Social Media Marketing
- Microsoft Excel
- Market Research
- International Marketing
- Marketing Analytics
- Web Content Writing
- Direct Marketing
- Ms Excel Pivot Tables
- Facebook Marketing
- Brand Development
- Web Analytics
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Account Management
- Management
- Business Analysis
- Tableau
- Cross-Functional Problem Solving
- Google Analytics
- Media Planning
- Business Strategy
- Sme Consulting
- Enterprise Relationship Mangement
- Brand Communication
- Coaching
- Data Analysis
- Spss
- Online Advertising
- Marketing Campaign Management
- Strategy
- E-Commerce
- Social Media Measurement
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