Sneha Chamaria

About Sneha Chamaria

I\'ve spent 10 years figuring out how to make Indian consumers care about products they didn\'t know they needed. The way I do that is simple: find the real stories, build the right system around them, and let the product prove itself.At Tripoto I built a creator and community marketing model from the ground up. 200K to 1M+ Instagram followers, award-winning brand films for MG Motor and Airbnb, campaigns that drove 900M+ impressions, 18M+ reach, and new user acquisition for global brands entering India. At Cleartrip and Flipkart Travel I ran B2C campaign execution for 50+ accounts across tourism, BFSI and lifestyle, contributing $1M+ to revenue in 9 months. At FableStreet I ran a national 360 campaign with Sonakshi, Huma and Srinidhi, rebuilt the content and CX stack, and moved email conversion from 0.1% to 2.72% in under 3 months.At Alike right now I am building the whole brand and organic stack from scratch. I launched Beyond The Grid as a creator community IP where travellers, hobbyists and professionals share learning, stories and experiences through live sessions, podcasts and editorial. Grew organic traffic share to 45% of global sessions. Ran India consumer campaigns including Double Up Holidays and Free Visa Holidays working with hobbyist and professional creators for influencer-led product discovery and sales.

Experience

1. Director Brand and Organic Marketing

   Alike

   Feb 2025 — Present

   Refreshed Alike\'s brand from the ground up: architecture, tonality, guidelines and a content system built around real traveller stories; established positioning as a unified trusted travel-tech social platform in IndiaGrew organic traffic contribution to 42% across product portfolios through AI-cited content, automated listicles, SEO and AEO-optimised blogs and product pagesBuilding and automating the full content workflow on n8n and Semrush: product pages, ad copies, blog copies, content refreshes, keyword research, publishing pipelines and backlink buildingOnboarded and managed a new PR agency; managed full in-house PR mandate from Feb 2025: ghost-wrote and placed stories across Economic Times Travel, ANI, Business Standard, Tribune India, The Print and international wireContributed to ET Entrepreneur Awards 2026 shortlist, Travel Startup of the YearDrove product marketing and consumer education for Alike\'s city tourist passes: Abu Dhabi Pass (4.8 stars, DCT Abu Dhabi) and four-city passes for Dubai, London, Paris and SingaporeLaunched Beyond The Grid (creator community IP: live sessions, podcasts, editorial) and Experience of the Week to build education-first brand trust for Indian and global travellersIdeated and delivered Double Up Holidays and Free Visa as integrated 360 campaigns: brand films, influencer content, creator briefs and distribution across digital, social and owned channelsLed and groomed a team of 3 to 5 across content, SEO, social and brand: roadmapping, daily execution and performance ownershipBuilding AI-native workflow using Claude for scripting, brand voice and content strategy, and n8n for automating social, blog and CMS pipelines end to end

Education

• Mahadevi Birla Girls Higher Secondary School Kolkata

  Science

  1992 — 2008

• Poornima College of Engineering Jaipur

  Bachelor of Technology (B.Tech.) Honors, Computer Engineering

  2008 — 2012

• MICA | The School of Ideas

  Master of Business Administration - MBA, Strategic Digital Marketing, Branding and Communications

  2015 — 2017