Sneha Velmurugan
Facebook Ads Expert | Performance Marketer @DigitalDC | Helping D2C Brands to Scale 10X 📈 | Paid Ads | Google Ads
- Role
- Media Buyer at Digital DC
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sneha Velmurugan
As a Media Buyer, it’s not just about running ads - it’s about strategic execution, data-driven optimization, and measurable growth. Here’s how I drive performance• Collaborated with founding teams to design and execute performance-focused strategies that increased sales and ROAS• Analyzed audience behavior to develop layered custom and lookalike audiences for high conversion targeting• Tracked and benchmarked key metrics daily to identify opportunities and optimize for consistent improvement• Leveraged platforms like Facebook Ads and Google Ads to maximize ROI and scale campaigns profitably• Crafted result orientated ad copy and worked with design teams to boost CTR and ROAS through high-impact creativesThis integrated approach ensures efficient ad spend, consistent performance, and scalable brand growth. Scaling brands isn’t about luck - it’s about strategy. Let’s connect.
Experience
Media Buyer
Oct 2024 — Present · Bengaluru, IN
Manage and scale paid campaigns across fashion, footwear, home decor, and lifestyle brands.• Research audience behavior and insights to build high-converting, segmented targeting strategies• Collaborate with design teams to create high-performing ad creatives and craft copy that aligns with brand voice and drives conversions• Continuously analyze campaign data to optimize performance, maximize ROAS, and reduce costs across key metrics like CPA, CPC, and CPR• Allocate and adjust budgets strategically to ensure efficient spend and scalable growth• Test creatives and placements regularly to stay ahead in competitive markets and maintain consistent performance
Education
National Higher Secondary School
SSLC, General Studies
Thiruvalluvar University, Vellore
Bachelor of Commerce, Computer application
National Higher Secondary School
HSC, Business/Commerce, General
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